Every Child Has a Chance – It’s You!®
Texas CASA is expanding our awareness campaign across the state. In 2017, we focused our efforts and resources on an educational messaging approach, and offered strategies and best practices to support each local CASA program’s recruitment efforts.
Thanks to your support, Texas CASA’s campaign cultivated even stronger relationships within our communities. Through targeted radio, TV, digital and print ads, we were able to raise awareness about who we are and what we do — ultimately increasing engagement with groups and individuals who want to help better serve our children in need.
In addition to inspiring potential volunteers, Texas CASA is also working with local CASA programs to increase volunteer retention with a defined mission, consistent training and communication. Our Volunteer Recruitment and Retention team is using proven strategies, tools and resources to keep new and tenured volunteers engaged in the CASA mission.
Current Recruitment and Retention team initiatives and projects include:
- Developing targeted recruitment materials and retention tools to standardize our network-wide efforts.
- Providing customized, hands-on support to 27 local programs — these programs reported a total of 400 new volunteers added.